While yes, this isn't something that Apple has just implemented, I think of it more in terms of people are finally learning how the technology they use everyday works. Yes this has been known by people who do deal with it more frequently such as those in forensics, but the knowledge of it wasn't as wide spread as it is now. Being able to see a map of everywhere you've been and knowing that the info to draw up that map is just sitting on your iPhone is a bit disturbing to some. And if this is something that some people doesn't agree with, hopefully this will help them be more mindful when it comes to purchasing technology.
GSEC, eCPPT, Sec+