From http://gcn.com/articles/2010/09/02/hack-is-wack-with-snoop-dogg.aspx:

"Ready to show off your mad freestyle rap skillz? Snoop Dogg and Symantec's Norton are teaming up to sponsor a video contest for raps about hacking, identity theft and computer viruses.

Yes, that Snoop Dogg. Yes, that Norton. Fo' realz y'all. "

Does this help our image, or the image of computer security, or is Norton trivializing the issues in order to increase sales?

fa shizzle deez packets is fa rizzle
it be da snoop dogg - playin with wep call me boss hogg
but i aint da dukes-o-hazzard mah nizzle
i be using symantec fa shizzle


Yea I can see it working...

As an additional update, apparently the site was riddled with security holes, leading to at least one "rickrolling":

http://www.theregister.co.uk/2010/09/06/hackiswack_secure/